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Drawing a Blank on Décor?

Savvy Shoppers Find Buying Posters and Prints Online a Convenient Decorating Solution

Sharon, MA (March 1, 2002) -- We've all been there -- maybe you're moving into a new home, or charged with setting a new office or simply redecorating -- there it is: the bare wall, staring at back at you, screaming out for the right print to make it complete.

Among all the other tasks involved in designing a room, who has time to drive to an art shop when you are busy arranging furniture or adding that second coat of paint? And when you do finally take a trip to the mall, how many times has your local print dealer offered a less-than-tantalizing selection of images, none of which will match the couch?

Savvy shoppers know that the mall is old news. Why take your search on foot when you can use the Internet to browse thousands of images and order affordable prints at the click of a mouse?

Two Boston entrepreneurs have taken art shopping online. Their mission: to ease the strain of purchasing, framing, and hanging art. Their e-commerce site, http://www.barewalls.com, has been covering the world's bare walls since 1997, offering an almost unlimited selection of posters and prints for the home and office.

"Quite simply, shopping for art should not be complicated," said Daniel Spira, Barewalls' co-founder and Chief Operating Officer. "In most cities, if you merged all of the art stores in town, they would come nowhere near to offering the selection available on Barewalls. Our selection, coupled with the site's usability and convenience, makes decorating easy, inspiring and fun."

Daunted by the prospect of browsing 150,000 images? Don't worry. Barewalls has honed an intuitive search engine that enables simple, and highly customized searches -- making it possible for everyone, from first timers to art historians, to find his or her objects of desire in only a few clicks.

Once you have located the print your wall has been craving, you can opt for a designer wood or metal frame and mat that will show off your great taste in art; you can have it the image transferred onto textured canvas; or, you can have the print shipped as is.

Maybe you know someone else facing the prospect of a blank wall, but don't want to impose your own taste in minimalist art on her, admittedly, flowery home décor? Good call. Barewalls lets the person select their own gift using Art Bucks -- redeemable gift certificates sent through the post, or via e-mail.

Buying art online is the latest trend in decorating the home or office. Shopping Barewalls means that you can browse more images than were ever available before, order from your desktop, and receive framed art at your doorstep. Creativity meets convenience.

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